pale-glo, LLC (2000-2001)
Pale-Glo was an extremely short-lived corporation with high hopes. Our plan was to float our ideas (whatever they might be) in the mass media with the hopes of picking up a little publicity. It was going to be fun to use the corporate workflow and advertising structure to create a digital art project for school. We started gaining just a grain of notoriety when another student in the department, John Fryer, exploded in the international media for All My Life For Sale. It was great to see one of us go all the way with a class project, but after John was interviewed by Conan O’Brian and his book was optioned by Warner Bros I started to get really pissed at him because I thought we were being graded on the curve. I couldn’t even get one of our local ‘zines to cover me let alone appear on the Today Show. Fortunately we all got an ‘A’ anyway. Everybody wins.
Consciousness is a quality of the mind generally regarded to comprise qualities such as self-awareness, sentience, sapience, and the ability to perceive the relationship between oneself and one’s environment. In common parlance, consciousness denotes being awake and responsive to one’s environment; this contrasts with being asleep or being in a coma.
Consciousness is notoriously difficult to define or locate. Many cultures and religious traditions place the seat of consciousness in a soul separate from the body. Conversely, many scientists and philosophers consider consciousness to be intimately linked to the neural functioning of the brain.
An understanding of necessary preconditions for consciousness in the human brain may allow us to address important ethical questions. For instance, to what extent are non-human animals conscious? At what point in fetal development does consciousness begin? Can machines ever achieve conscious states? These issues are of great interest to those concerned with the ethical treatment of other beings, be they animals, fetuses, or in the future, machines.
The term ‘pale-glo’ refers to the barely perceptible emissions from our own thinking process.
Our corporate model
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pale-glo produces more songs for revelation
This was our first attempt at controlling brainwaves through various frequencies and hypnotic effects embedded in music. Many of the tracks also contain subliminal messages and induced EVP recordings.
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1. almighty 2. and files to go before I sleep 3. asses to ashes 4. big circus 5. bizounce 6. blue his horn 7. broken philly 8. bugel corps 9. can’t really count that high 10. chachoo 11. chad breaker 12. droppin’ science 13. Easter 14. eye in the sun 15. grabador 16. icfr extended (starts gritee ends pritee) 17. icfr 18. jug band xmas 19. krunch all you want 20. life as or on a chip 21. lonely is the hunted 22. luken is dead 23. machu pichu 24. manifest defect 25. markeena brasa 26. mista mess ka leeto 27. molly grab your jolly 28. more Aztec gods 29. omigawddasdafunkyshit 30. picosecond 31. portly function 32. power settings 33. ramp jumper 34. rare unit 35. shambala 36. skeez-it 37. skootin cumin 38. sloppy seconds 39. sporn 40. Ta shina degeest 41. The return of the Almighty 42. the unmovez 43. tootin cumin 44. Vrroofbrainchatter 45. Watson I need you 46. we live in a Theta state 47. what angels 48. who der? 49. yet another lazy crazy 50. you NEED a bad DJ |
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30-second radio ad
(CHARACTERS: PICKLE AND PERSON, LIGHTHEARTED, LIGHT COMICAL MUSIC UNDER)
PICKLE: CAN YOU ZIP ME UP?
PERSON: SURE. (SFX: ZIPPER CLOSES) THIS IS A GOOD-LOOKING PICKLE COSTUME.
PICKLE: THANKS. THE KIDS LIKE IT.
PERSON: BEEN A PICKLE LONG?
PICKLE: I’VE BEEN “MR. PICKLE” FOR TWENTY-THREE YEARS.
PERSON: YOU MUST LIKE IT.
PICKLE: NOT REALLY. IT’S KINDA GONE SOUR…I HAVE NO FUNCTION. (RECOVERING A BIT) BUT, YOU KNOW HOW IT IS…YOU’RE A PICKLE ONCE AND THEN YOU KEEP DOING IT AND PRETTY SOON, “WHOOSH,” TWENTY-THREE YEARS. I’M IN A TRAP.
PERSON: YOU’RE IN A PICKLE.
PICKLE: SO TRUE.
PERSON: WHY NOT GET OUT OF YOUR PICKLE AND INTO PALE-GLO?
PICKLE: THEY WANT A PICKLE?
PERSON: NO, PALE-GLO WANTS TO UTILIZE INTERNAL COMMUNICATION AS A COMPETITIVE TOOL TO ENHANCE PERSONAL RESULTS DURING TIMES OF MAJOR CHANGE. PALE-GLO CAN DESIGN AND IMPLEMENT STRATEGIC COMMUNICATION PROCESSES USING MULTIPLE DELIVERY PLATFORMS TO ACCOMPLISH THE KEY OBJECTIVES OF ALIGNMENT, AGILITY, AND PRIDE. PALE-GLO WILL GATHER AND ANALYZE MISSION-CRITICAL DATA, INTERPRETING AND EVALUATING THE INFORMATION IN THE CONTEXT OF THE WHOLE WORLD. THEN THEY WILL RECOMMEND UNIQUE STRATEGIC POSITIONING AND WORK WITH YOU TO IMPLEMENT NEW PROJECTS FOR EXTRICATION.
PICKLE: …PICKLES NEED EXTRICATION…
PERSON: ‘COURSE THEY DO. PALE-GLO COULD OPEN UP WHOLE NEW WORLDS FOR YOU.
PICKLE: I’LL HAVE FUNCTION?
PERSON: MAKES SENSE, DOESN’T IT?
PICKLE: (GUNG HO) (SFX: ZIPPER UNZIPS) IT SURE DOES! I’M GETTING OUT OF THIS PICKLE AND INTO PALE-GLO!
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advertising truck
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Recent Mergers
We attempted to acquire several creative projects as subsidiaries of pale-glo by offering up to $200 for the full copyright of semester projects in a digital art class. Here is the legal video produced as part of Recent Mergers.
View the Quicktime version
warning: 18.8 mb file